Nightline Mini · motion cabinet light
- Format
- Creator unboxing, one presenter, light-on reveal cut-in
- Hook
- Curiosity (“turns on by itself”)
- Runtime
- 15 s
- Shows
- Product-state reveal without faking mechanics; presenter register that stays observational
For DTC products that need to be seen in actionOne hero product.
One hero product.
Nine test cuts.
72 hours.
Performance concept creative for products that need to be seen in action. Three concepts, three hooks each, one clear testing matrix — delivered as vertical cuts ready for Meta.
Launch pilot$750
Selected spec workFictional products created by the studio to demonstrate format, pacing, and product fidelity.
Nightline Mini
15 s
LevelKind ArcStand
13 s
HALDEN Shell
15 s
Mote Mini DeskVac
13 s
Brownkind Sheer SPF
24 s
Testing slows to the speed of logistics.
Every new hook means another shoot, another shipment, another creator to schedule.
Testing slows to the speed of logistics, and the ad account waits.
The sprint keeps product, offer and CTA fixed and changes only the angle and the opening — so you learn what actually moves.
The 9-Cut Performance Creative Sprint
3
Creative concepts
Problem-solution, mechanism or feature breakdown, and use-case or objection handling.
3×
Hooks per concept
Materially different openings while product, offer and core message stay controlled.
9
Vertical concept cuts
Platform-ready 9:16 exports, normally 12–18 seconds, with captions and CTA cards.
72h
Turnaround
Starts after scripts, product assets, claims, offer and permissions are approved.
1
Revision round
One consolidated round of minor edits: pacing, captions, factual corrections, CTA copy.
+1
Testing matrix
A one-page map of concepts, hooks, controlled variables and recommended test order.
Concept cuts are built to be tested, not guaranteed to win. The matrix tells you what changed between cuts so the results mean something.
Five products. Five ways in.
LevelKind ArcStand · folding laptop riser
- Format
- Problem-solution, presenter at a kitchen-table desk, stand-in-use cutaway
- Hook
- Relatable problem in the first 3 seconds
- Runtime
- 13 s
- Shows
- Mechanism explained truthfully (two hinges), no posture or health claims
HALDEN Shell · hard-shell tech organizer
- Format
- Cinematic voiceover film, studio + hotel-desk lifestyle, licensed music
- Hook
- Texture macro and reveal
- Runtime
- 15 s
- Shows
- Polished brand register for bottom-of-funnel and brand recall; camera-only motion on locked product frames
Mote Mini DeskVac · desktop vacuum
- Format
- Problem-solution with before/after match cut
- Hook
- Exasperation + fast fix
- Runtime
- 13 s
- Shows
- Proof beat without animated physics; claims kept to what the product visibly does
Additional Category Exploration · Beauty / DTC
Brownkind · sheer facial sunscreen
- Format
- Talking creator ad, one presenter, three chained takes, native speech
- Hook
- Objection first: the white cast that makes deeper skin skip SPF
- Runtime
- 24 s
- Shows
- Skincare register on real skin texture; claims held to the brand's own wording, no results implied
All portfolio pieces are original spec concepts for fictional brands created by the studio to demonstrate format and process. No client relationship or consumer result is implied.
Fast because the decisions are made first.
DAY 0
Lock the source of truth
You approve the hero SKU, real pack shot, product facts, offer, audience and usage permissions. We write a product truth sheet and nothing in the cuts contradicts it.
DAY 0–1
Approve the routes
You review three scripts and visual directions before anything is generated. No concept surprises at delivery.
BY HOUR 72
Review the sprint
Nine organised cuts plus the matrix. One consolidated revision round. Nothing goes live without your approval.
Start small. Scale what survives.
Single Concept Proof
$295
One hero SKU, one 12–18 second vertical concept cut, one hook and CTA, and one minor revision. For brands that want to validate visual fit before a full testing sprint.
Message on Instagram9-Cut Performance Creative Sprint
$750
Three concepts × three hooks, nine vertical cuts, captions and CTA cards, one consolidated revision round, testing matrix. One brand, one hero SKU.
Request Sprint on InstagramMonthly Creative Refresh
from $1,100/mo
Twelve new cuts per month from approved concepts with fresh hooks or offers; monthly consolidated revision. Typical range $1,100–$1,400.
Discuss Monthly PlanPayment terms
- Prices in USD. The sprint is a fixed-price pilot: $750, paid in full before production starts. The 72-hour clock begins when payment and your approved inputs are both in.
- Invoices issued on request. No hidden fees; additional SKUs, extra revision rounds or extended usage are quoted separately before any work begins.
- If we cannot produce the sprint after reviewing your inputs (for example the product needs a demonstration we cannot make truthfully), you are told before payment or refunded in full.
- Usage: 90 days of paid Meta usage for the delivered cuts is confirmed in writing after product, footage, music, voice and model rights are checked. Perpetual rights are not included by default.
Quoted separately: additional SKUs, new concepts after approval, extra revision rounds, raw project files, rush changes, custom voice or likeness work, extended usage.
Not offered: media buying, guaranteed ROAS or CPA, fabricated customer testimonials, creator sourcing, whitelisting, Spark Ads.
Every cut is checked against the real product.
Drag to compare a pack shot with a frame from the finished cut.
DRAG
Product fidelityShape, colour, label, mechanism compared with your pack shot in every beat.
ClaimsYour wording only. Presenters explain features; they never claim personal results.
Speech and syncEvery spoken line transcribed back and checked; captions timed to speech.
Delivery9:16, safe-zone captions, clean audio, organised file names that preserve concept and hook.
Frequently Asked Questions
What do I need to send you?+
Your store link, the hero product, its real pack shots or product photos, the claims you're allowed to make, your current offer, and confirmation you can license the assets you send.
How is it made?+
A combination of AI image and video generation, original synthetic presenters, human scripting, editing and quality control. Every product frame is checked against your real pack shot.
Are the presenters real people?+
No. They are original, fictional presenters created for each piece. They explain products; they never claim to have used them or to have had personal results.
Can you use my logo and packaging?+
Yes, when you send them and confirm you hold the rights. We do not invent packaging or copy for real brands.
What if a cut is wrong?+
One consolidated revision round is included for pacing, captions, factual corrections and CTA copy. Concept changes after approval are quoted separately.
Do you run the ads?+
No. You receive the platform-ready cuts and the testing matrix; you or your media buyer run them. The matrix tells you what to test first.
What usage do I get?+
90 days of paid Meta usage, confirmed in writing per project once all rights are checked. Longer or broader usage is quoted separately.
How do I pay and when does the clock start?+
Full payment via secure payment link (or invoice), then the 72 hours start once your inputs are approved. If we can't take the job after review, you're refunded in full.